Tracker and xConnect

Abhishek Malaviya
1 min readDec 23, 2019

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xConnect and the tracker are separate components that work together. The tracker records a contact’s activities in session, converts that data on session end, and submits it to xConnect using the xConnect Client API.

The following steps describe this process in detail:

Web tracking

The tracker uses its own model to represent contacts, interactions, and events. It does not use the xConnect model.

On session end, data collected by the tracker is converted to a format that can be used by xConnect. For example, Sitecore.Analytics.Model.Entities.IContact is converted to Sitecore.XConnect.Contact.

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